June 2009
Top 10 LinkedIn Tips
June 22, 2009 by rippleresults · Leave a Comment
Top 10 LinkedIn Tips
1) Connect specific keywords throughout your profile, specifically in your headline, current and past jobs, summary, and specialties.
2) Make your website titles compelling; tell exactly where each link will take you to. Read more
The Best Uses of Twitter by Businesses
June 9, 2009 by rippleresults · Leave a Comment
Check out some of the companies we think are doing an awesome job using Twitter for their businesses!
Great use of Twitter in the auto industry and shows the people behind this local car shop.
They do a great job making the large company feel like someone you can talk to. They even tweet back to people who have tweeted praise or complaints about them!
All of the great activities and events that are going on locally are tweeted on a daily basis. Real-time updates allow follower to get a clear picture of what the area is like.
A coffee shop that has accomplished building a community while making a profit, genius.
Who knew pizza could be so interactive?
Great content, such as weekly health tips and answers to Whole Foods questions made this online community grow to over 1 million followers.
Recipes, market news, event information makes the Nashville Farmer’s Market Twitter page one to follow for locals.
Great conversations and customer feedback through Twitter on the DunkinDonuts Twitter page.
Great interaction answering customer questions about current and upcoming products.
Check back for more to come!
How can social media sell coffee?
June 8, 2009 by rippleresults · Leave a Comment
Starbucks seems to understand social media strategy very well. In an economy where everyone is pinching pennies, they continue to have customers spend their money on a pricey cup of coffee. They understand that in order for customers to spend more than they would on a cup of coffee from McDonald’s, it has to be about more than just quality coffee. It has to be about the experience. Starbucks has furthered their customers’ experience through social media. Read more
Believe it or not, Bob Evans is on Twitter… and Facebook… and LinkedIn
June 2, 2009 by rippleresults · Leave a Comment
See what Stephanie Busack (http://twitter.com/digitalsteph_BE), the digital marketing manager for Bob Evans Restaurants, has to say about how Bob Evans is using social media to their advantage. Read more
The Best Way to Use Social Media if You’re a Writer
June 2, 2009 by rippleresults · Leave a Comment
I recently wrote a post over on Mashable covering more than 100 authors making the most of Twitter. In doing so, I had to do a TON of research and found plenty of authors who weren’t using Twitter in the best way possible. I also found a lot of authors who weren’t using the web in the most effective way either.
So I thought I’d put together a bit of a “best practices” guide for getting the most out of social media and the Internet if you’re a writer (published or aspiring). Here are some tips for using social media tools effectively and in a way that’s likely to get you more followers and fans. Read more
1 Blender + Crazy CEO = $100 Million in Sales
June 1, 2009 by rippleresults · 1 Comment
One of the most exciting examples of the power of social media is with the company BlendTec. This small Utah based company sells powerful blenders both domestically and internationally. Just a few years ago, this company was not well known, and lacking a well defined brand. Social media changed all that. BlendTec now has a brand value of over $100 million. Read more
