July 2009

3 Things Every Small Business Owner Should Know About Linked In

 

1.     Advanced Applications

There are numerous LinkedIn applications that can be added to your profile that can give your online presence that little extra over your traditional resume. If you go to the left side of your profile, you can find a link labeled “Applications,” where you can access all of the various applications such as WordPress, Amazon Reading List, Slideshare Presentations, My Travel and many others. Read more

How To Create a Compelling Subject Line in Your Email Marketing

When you are sending emails that are part of your email marketing campaign, the subject line of your email must give people a reason to open the email. Your subject line must tell the recipient what is in it for them and why they should open your email in no time at all. If your subject line is dry and dull you are not going to get many clicks. Read more

Email Marketing Lists- To Buy or Not to Buy?

For your email marketing campaign to be effective, you need to know and understand the industries for the recipients in your campaign.  For this reason alone, it’s important that you have collected the email addresses yourself rather than using affiliate lists or purchasing a list from a third party. Read more

How To Make Your Email Marketing More Personalized

Not sure how to change up your email marketing campaign to be more personalized? Birthdays are great opportunity to mix up your messaging to an email subscriber and give a non-sale oriented, warm and fuzzy to build trust and enthusiasm with your brand and email program.  That doesn’t mean you don’t get to sell and covert as well! Read more

Why Should You Use Facebook to Market Your Business?

Why would you use Facebook to market your business? Because there are so many Facebook users online daily, which allows for the opportunity to tak about your product, service or industry right now. Read more

How To Create a Call To Action

Creating a call to action in your email marketing campaign can be difficult, The most popular call to action seen in almost all the email marketing messages is “Click here!”. That means that a lot of email marketers do believe this is an enough motivating call to action can become the final step to encourage subscribers to undertake some actions. While choosing this call to action they pay attention on the fact that it is clear and brief, but at the same moment is universally understood. Read more

Before You Begin Your Social Media Strategy, Consider Your Goals

Before you begin your social media strategy, there are some points to consider. As a business owner or marketer responsible for social media, you should never start using social media without clear and measurable business goals. Measurability doesn’t always mean making money, but that’s always a good place to start. Are you hoping to directly increase sales? If not, how can you best measure the value of your social media program against specific business objectives? Read more

Does A Large Amount of Emails = Spam?

Before sending out a large quantity of marketing emails, check your mail server provider settings. Most email server providers prevent spam by blocking users from sending too many emails, during a short period of time. Read more

Why You Shouldn’t Design Your Website Without Considering SEO

Don’t design your web site without considering SEO. Spiders, or “bots”, are used to scan your site for keyword analysis which helps with organic search results. Read more

Keywords Are Key in Local Searches

A very simple and easy SEO technique is the use and placement of keywords. Using specific keywords is powerful in the title of each page in order to be found in organic searches. Read more

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