July 2009

Following vs. Followers on Twitter

It is important to strike a balance between the number of people you are following and the number of Twitter users following you. A good rule of thumb is roughly follow the same number of people who are following you: if you follow too many people, you may be accused of spamming or trying to accelerate your network too quickly, given that a higher number of followers usually indicates influence. Read more

Don’t Get “Brand-Jacked” Online

It is surprising how many companies do not own the Twitter URL for their brand name, and if you don’t get there quickly enough, then inevitably, someone else will. Even if your company is not using Twitter yet, it’s likely that they may do so at some point later on.  Perhaps your company might not be ready to start using Twitter, but unless you want a third party talking to your customers as you, register your brand name on Twitter as soon as possible. Read more

The Importance of Commitment

What’s the point of signing up to Twitter unless you’re really going to start using it? There’s no point being half-hearted about this. You have to set aside time for social media, and Twitter is no exception. It is mainly an investment in time, just like blogging and content creation. This commitment in using Twitter is a way to show people your company’s personality. It’s important to note though, that you should never put up a fake personality when you’re doing this for your company, just to stay committed to using it. Read more

Rewards of Linkability

Increasing your linkability is an important priority for your websites.  Many sites are “static” - meaning they are rarely updated and used simply for a storefront.  To optimize a site for social media, increase the linkability of the content. Read more

Twitter Is About Offering Value

Identifying your niche market is the first key to attracting the audience you want on Twitter. It’s also the most excellent way to develop enticing tweets to engage Twitter users. If you’re on Twitter for pure professional reasons, then you must offer tweets that invite potential clients. Read more

Can Tagging Articles Help You Get Found Online?

How you tag the articles and pages is critical to getting found online.  You should use no more than 5 or 6 tags for a submission. Use two or three general tags that fit the main categories/subcategories on the site. The next two or three can be more specific. Read more

Is Your Twitter Message Longer Than 140 Words? Save It For Your Blog

On Twitter, 140 characters might not seem like much, but with a little creativity, you can still get your point across. Keep language simple and direct, and you’ll still have room to humanize your message. Read more

Download our Free Checklists

You’ve heard a lot about Social Media recently. You can’t turn on the television without hearing about Twitter, LinkedIn and Facebook.

But are these tools just for college kids with nothing better to do than let people know what they had for dinner? Read more

Top 10 Things To DO and NOT To Do With Your E-Mail Campaign

What To Do:

1. Keep an accurate audit of how your company received permission to contact the subscribers of the lists - some people forget they signed up to receive information.

2. Make membership to your list valuable by offering deals that non-members do not receive. Read more

Developing Relationships…Through Email?

The use of email is changing the way businesses communicate with their customers. Rather than using email solely to offer products for sale, many businesses now use it to communicate helpful information to shoppers who request it. This helpful information creates a relationship with a shopper who can, in time, turn into a customer. Read more

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