Social Media

Twitter Is About Offering Value

Identifying your niche market is the first key to attracting the audience you want on Twitter. It’s also the most excellent way to develop enticing tweets to engage Twitter users. If you’re on Twitter for pure professional reasons, then you must offer tweets that invite potential clients. Read more

Is Your Twitter Message Longer Than 140 Words? Save It For Your Blog

On Twitter, 140 characters might not seem like much, but with a little creativity, you can still get your point across. Keep language simple and direct, and you’ll still have room to humanize your message. Read more

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You’ve heard a lot about Social Media recently. You can’t turn on the television without hearing about Twitter, LinkedIn and Facebook.

But are these tools just for college kids with nothing better to do than let people know what they had for dinner? Read more

Top 10 LinkedIn Tips

Top 10 LinkedIn Tips

1)    Connect specific keywords throughout your profile, specifically in your headline, current and past jobs, summary, and specialties.
2)    Make your website titles compelling; tell exactly where each link will take you to. Read more

How can social media sell coffee?

Starbucks seems to understand social media strategy very well.  In an economy where everyone is pinching pennies, they continue to have customers spend their money on a pricey cup of coffee.  They understand that in order for customers to spend more than they would on a cup of coffee from McDonald’s, it has to be about more than just quality coffee.  It has to be about the experience.  Starbucks has furthered their customers’ experience through social media. Read more

Believe it or not, Bob Evans is on Twitter… and Facebook… and LinkedIn

See what Stephanie Busack (http://twitter.com/digitalsteph_BE), the digital marketing manager for Bob Evans Restaurants, has to say about how Bob Evans is using social media to their advantage. Read more

The Best Way to Use Social Media if You’re a Writer

I recently wrote a post over on Mashable covering more than 100 authors making the most of Twitter. In doing so, I had to do a TON of research and found plenty of authors who weren’t using Twitter in the best way possible. I also found a lot of authors who weren’t using the web in the most effective way either.

So I thought I’d put together a bit of a “best practices” guide for getting the most out of social media and the Internet if you’re a writer (published or aspiring). Here are some tips for using social media tools effectively and in a way that’s likely to get you more followers and fans. Read more

1 Blender + Crazy CEO = $100 Million in Sales

One of the most exciting examples of the power of social media is with the company BlendTec.  This small Utah based company sells powerful blenders both domestically and internationally.  Just a few years ago, this company was not well known, and lacking a well defined brand.  Social media changed all that.  BlendTec now has a brand value of over $100 million. Read more

5 Easy Steps to Becoming a Rockstar in Your Niche

The Rock Stars that you and I are familiar with are selling out seats at the Super Bowl and hitting the top of the Music Charts with songs that make a young teenage girl scream and cry. Thanks to the Internet, we don’t have to have crazy hair and a great voice to become a Rock Star. But if you want to truly suceed in your online business, you are going to need to elevate yourself to a level of “Celebrity-Status” that brands you as the authority in your niche. Read more

How to Get your Business Started on Twitter

The easiest way to get a real understanding of the power of Twitter for your business is to create an account and get started. It only takes a few minutes to set up your account, so let’s get started. Set aside ten minutes for this task and we’ll have you up and running and ready to “Tweet”! Read more

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