Twitter

3 Twitter Tools Your Business Can’t Live Without

Not sure what tools your business should use to help streamline your Twitter presence? Here are 3 to begin using to help monitor, manage, and analyze your Twitter time. Read more

Following vs. Followers on Twitter

It is important to strike a balance between the number of people you are following and the number of Twitter users following you. A good rule of thumb is roughly follow the same number of people who are following you: if you follow too many people, you may be accused of spamming or trying to accelerate your network too quickly, given that a higher number of followers usually indicates influence. Read more

Don’t Get “Brand-Jacked” Online

It is surprising how many companies do not own the Twitter URL for their brand name, and if you don’t get there quickly enough, then inevitably, someone else will. Even if your company is not using Twitter yet, it’s likely that they may do so at some point later on.  Perhaps your company might not be ready to start using Twitter, but unless you want a third party talking to your customers as you, register your brand name on Twitter as soon as possible. Read more

The Importance of Commitment

What’s the point of signing up to Twitter unless you’re really going to start using it? There’s no point being half-hearted about this. You have to set aside time for social media, and Twitter is no exception. It is mainly an investment in time, just like blogging and content creation. This commitment in using Twitter is a way to show people your company’s personality. It’s important to note though, that you should never put up a fake personality when you’re doing this for your company, just to stay committed to using it. Read more

Twitter Is About Offering Value

Identifying your niche market is the first key to attracting the audience you want on Twitter. It’s also the most excellent way to develop enticing tweets to engage Twitter users. If you’re on Twitter for pure professional reasons, then you must offer tweets that invite potential clients. Read more

Is Your Twitter Message Longer Than 140 Words? Save It For Your Blog

On Twitter, 140 characters might not seem like much, but with a little creativity, you can still get your point across. Keep language simple and direct, and you’ll still have room to humanize your message. Read more

How can social media sell coffee?

Starbucks seems to understand social media strategy very well.  In an economy where everyone is pinching pennies, they continue to have customers spend their money on a pricey cup of coffee.  They understand that in order for customers to spend more than they would on a cup of coffee from McDonald’s, it has to be about more than just quality coffee.  It has to be about the experience.  Starbucks has furthered their customers’ experience through social media. Read more

Believe it or not, Bob Evans is on Twitter… and Facebook… and LinkedIn

See what Stephanie Busack (http://twitter.com/digitalsteph_BE), the digital marketing manager for Bob Evans Restaurants, has to say about how Bob Evans is using social media to their advantage. Read more

The Best Way to Use Social Media if You’re a Writer

I recently wrote a post over on Mashable covering more than 100 authors making the most of Twitter. In doing so, I had to do a TON of research and found plenty of authors who weren’t using Twitter in the best way possible. I also found a lot of authors who weren’t using the web in the most effective way either.

So I thought I’d put together a bit of a “best practices” guide for getting the most out of social media and the Internet if you’re a writer (published or aspiring). Here are some tips for using social media tools effectively and in a way that’s likely to get you more followers and fans. Read more

How to Get your Business Started on Twitter

The easiest way to get a real understanding of the power of Twitter for your business is to create an account and get started. It only takes a few minutes to set up your account, so let’s get started. Set aside ten minutes for this task and we’ll have you up and running and ready to “Tweet”! Read more

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