Your Website

Don’t Get “Brand-Jacked” Online

It is surprising how many companies do not own the Twitter URL for their brand name, and if you don’t get there quickly enough, then inevitably, someone else will. Even if your company is not using Twitter yet, it’s likely that they may do so at some point later on.  Perhaps your company might not be ready to start using Twitter, but unless you want a third party talking to your customers as you, register your brand name on Twitter as soon as possible. Read more

Rewards of Linkability

Increasing your linkability is an important priority for your websites.  Many sites are “static” - meaning they are rarely updated and used simply for a storefront.  To optimize a site for social media, increase the linkability of the content. Read more

Can Tagging Articles Help You Get Found Online?

How you tag the articles and pages is critical to getting found online.  You should use no more than 5 or 6 tags for a submission. Use two or three general tags that fit the main categories/subcategories on the site. The next two or three can be more specific. Read more

The Best Way to Use Social Media if You’re a Writer

I recently wrote a post over on Mashable covering more than 100 authors making the most of Twitter. In doing so, I had to do a TON of research and found plenty of authors who weren’t using Twitter in the best way possible. I also found a lot of authors who weren’t using the web in the most effective way either.

So I thought I’d put together a bit of a “best practices” guide for getting the most out of social media and the Internet if you’re a writer (published or aspiring). Here are some tips for using social media tools effectively and in a way that’s likely to get you more followers and fans. Read more

Ten Ways to Find New Content for Your Website

Maintaining your site with new content is an important strategy for not only search engine optimization but also for keeping your customers interested.  One benefit is that Google rewards websites that update regularly by boosting their placement in search results.  Your customers will also feel confident in your company if they are seeing consistent new information.  Here are ten ideas for ways to add new content to your website. Read more

Why Keyword Placement is vital for Google success

Now that you know the keywords that are most useful for your business, what should you do with them?
In order to make full use of your keywords, you need to make sure they are prevalent in your website.  While you want to make sure you are using them enough, you also don’t want to go overboard and use them too often, or search engines may penalize you.  Here are a few ways to use your keywords effectively for search engine optimization. Read more

Are you choosing the wrong keywords for your website?

Identifying and researching keywords is a crucial aspect to your website.  If you’re targeting the wrong keywords, your potential clients may not be able to find you, or will navigate to your page when they have something completely different in mind.  This article will help you identify your keywords by determining which keywords will generate the best traffic to your website.

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The Top 10 Ways to Market Your Website

Your website is only as good as the website visitors that are coming to visit it. So one of your main goals with a website is to market your website and get as many website visitors as you can. I thought it would be helpful to come up with a top 10 list of the best ways I have found to market my website.

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Are you getting a return on your social media investment?

As business owners we are always focused on the bottom line and where to spend our time and money. This concern especially applies when a new business tool comes onto the map. Our first question is what’s our return on investment? But sometimes this is the wrong question to ask. When beginning with social media for your business, it’s time to stop thinking about your return on investment. I know this goes against our grain as a smart business owner. But let me explain why social media is different than regular forms of advertising. Read more

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