Social Media, Twitter

Following vs. Followers on Twitter

It is important to strike a balance between the number of people you are following and the number of Twitter users following you. A good rule of thumb is roughly follow the same number of people who are following you: if you follow too many people, you may be accused of spamming or trying to accelerate your network too quickly, given that a higher number of followers usually indicates influence. Sites such as Twitterati and Alltop are a good guide for beginners in terms of understanding who to follow. It is also worth occasionally doing a bit of “house-keeping” using sites such as Twitter Karma to make sure you’re roughly maintaining a 1:1 ratio. However, while it’s usually a good idea to follow everyone who follows you, beware of rogue Twitter accounts and spammers, which have begun to form more frequently in recent months.