Email Marketing

How To Create a Compelling Subject Line in Your Email Marketing

When you are sending emails that are part of your email marketing campaign, the subject line of your email must give people a reason to open the email. Your subject line must tell the recipient what is in it for them and why they should open your email in no time at all. If your subject line is dry and dull you are not going to get many clicks. Read more

Email Marketing

Email Marketing Lists- To Buy or Not to Buy?

For your email marketing campaign to be effective, you need to know and understand the industries for the recipients in your campaign.  For this reason alone, it’s important that you have collected the email addresses yourself rather than using affiliate lists or purchasing a list from a third party. Read more

Email Marketing

How To Make Your Email Marketing More Personalized

Not sure how to change up your email marketing campaign to be more personalized? Birthdays are great opportunity to mix up your messaging to an email subscriber and give a non-sale oriented, warm and fuzzy to build trust and enthusiasm with your brand and email program.  That doesn’t mean you don’t get to sell and covert as well! Read more

Email Marketing

How To Create a Call To Action

Creating a call to action in your email marketing campaign can be difficult, The most popular call to action seen in almost all the email marketing messages is “Click here!”. That means that a lot of email marketers do believe this is an enough motivating call to action can become the final step to encourage subscribers to undertake some actions. While choosing this call to action they pay attention on the fact that it is clear and brief, but at the same moment is universally understood. Read more

Email Marketing

Does A Large Amount of Emails = Spam?

Before sending out a large quantity of marketing emails, check your mail server provider settings. Most email server providers prevent spam by blocking users from sending too many emails, during a short period of time. Read more

Email Marketing

Top 10 Things To DO and NOT To Do With Your E-Mail Campaign

What To Do:

1. Keep an accurate audit of how your company received permission to contact the subscribers of the lists - some people forget they signed up to receive information.

2. Make membership to your list valuable by offering deals that non-members do not receive. Read more

Email Marketing

Developing Relationships…Through Email?

The use of email is changing the way businesses communicate with their customers. Rather than using email solely to offer products for sale, many businesses now use it to communicate helpful information to shoppers who request it. This helpful information creates a relationship with a shopper who can, in time, turn into a customer. Read more

Email Marketing

Communication for Conversions

Forget building mailing lists with over 100,000 people in hopes of getting conversions.  Many businesses believe email-marketing success is a matter of quantity over quality. The thinking: the more email we send, the more conversions we’ll garner, and more money we’ll make, this is completely wrong! Read more