Social Media

3 Twitter Tools Your Business Can’t Live Without

Not sure what tools your business should use to help streamline your Twitter presence? Here are 3 to begin using to help monitor, manage, and analyze your Twitter time. Read more

Social Media

2 Steps To Managing Your Online Reputation

How to you manage your online reputation when your customers are speaking about you and everyone is listening? There are two important steps that can help you manage your online reputation that can ultimately increase customer service and avoid any negative news to be spread around the Internet. Read more

Social Media

YouTube Isn’t Just For Making Videos With Your Friends

Thinking about using YouTube as part of the social media strategy for your business? First thing you need to do is set up an account and decide whether to use your business name as the username or our own. Ultimately, you want people to be able to relate the videos to your business. Read more

Social Media

5 Ways to Incorporate Flickr Into Your Business’ Strategy

Not sure how to incorporate Flickr into your business’ social media strategy? Having a Flickr account is a great tool for your small business! Here are a few tips to jumpstart your Flickr account and how to create a community that will ultimately benefit your business. Read more

Social Media

3 Things Every Small Business Owner Should Know About Linked In

 

1.     Advanced Applications

There are numerous LinkedIn applications that can be added to your profile that can give your online presence that little extra over your traditional resume. If you go to the left side of your profile, you can find a link labeled “Applications,” where you can access all of the various applications such as WordPress, Amazon Reading List, Slideshare Presentations, My Travel and many others. Read more

Social Media

Why Should You Use Facebook to Market Your Business?

Why would you use Facebook to market your business? Because there are so many Facebook users online daily, which allows for the opportunity to tak about your product, service or industry right now. Read more

Social Media

How To Create a Call To Action

Creating a call to action in your email marketing campaign can be difficult, The most popular call to action seen in almost all the email marketing messages is “Click here!”. That means that a lot of email marketers do believe this is an enough motivating call to action can become the final step to encourage subscribers to undertake some actions. While choosing this call to action they pay attention on the fact that it is clear and brief, but at the same moment is universally understood. Read more

Social Media

Before You Begin Your Social Media Strategy, Consider Your Goals

Before you begin your social media strategy, there are some points to consider. As a business owner or marketer responsible for social media, you should never start using social media without clear and measurable business goals. Measurability doesn’t always mean making money, but that’s always a good place to start. Are you hoping to directly increase sales? If not, how can you best measure the value of your social media program against specific business objectives? Read more

Social Media

Following vs. Followers on Twitter

It is important to strike a balance between the number of people you are following and the number of Twitter users following you. A good rule of thumb is roughly follow the same number of people who are following you: if you follow too many people, you may be accused of spamming or trying to accelerate your network too quickly, given that a higher number of followers usually indicates influence. Read more

Social Media

Don’t Get “Brand-Jacked” Online

It is surprising how many companies do not own the Twitter URL for their brand name, and if you don’t get there quickly enough, then inevitably, someone else will. Even if your company is not using Twitter yet, it’s likely that they may do so at some point later on.  Perhaps your company might not be ready to start using Twitter, but unless you want a third party talking to your customers as you, register your brand name on Twitter as soon as possible. Read more

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