Starbucks

How can social media sell coffee?

Starbucks seems to understand social media strategy very well.  In an economy where everyone is pinching pennies, they continue to have customers spend their money on a pricey cup of coffee.  They understand that in order for customers to spend more than they would on a cup of coffee from McDonald’s, it has to be about more than just quality coffee.  It has to be about the experience.  Starbucks has furthered their customers’ experience through social media. Read more