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3 Twitter Tools Your Business Can’t Live Without

Not sure what tools your business should use to help streamline your Twitter presence? Here are 3 to begin using to help monitor, manage, and analyze your Twitter time. Read more

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2 Steps To Managing Your Online Reputation

How to you manage your online reputation when your customers are speaking about you and everyone is listening? There are two important steps that can help you manage your online reputation that can ultimately increase customer service and avoid any negative news to be spread around the Internet. Read more

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YouTube Isn’t Just For Making Videos With Your Friends

Thinking about using YouTube as part of the social media strategy for your business? First thing you need to do is set up an account and decide whether to use your business name as the username or our own. Ultimately, you want people to be able to relate the videos to your business. Read more

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5 Ways to Incorporate Flickr Into Your Business’ Strategy

Not sure how to incorporate Flickr into your business’ social media strategy? Having a Flickr account is a great tool for your small business! Here are a few tips to jumpstart your Flickr account and how to create a community that will ultimately benefit your business. Read more

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How To Create a Compelling Subject Line in Your Email Marketing

When you are sending emails that are part of your email marketing campaign, the subject line of your email must give people a reason to open the email. Your subject line must tell the recipient what is in it for them and why they should open your email in no time at all. If your subject line is dry and dull you are not going to get many clicks. Read more

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Email Marketing Lists- To Buy or Not to Buy?

For your email marketing campaign to be effective, you need to know and understand the industries for the recipients in your campaign.  For this reason alone, it’s important that you have collected the email addresses yourself rather than using affiliate lists or purchasing a list from a third party. Read more

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How To Make Your Email Marketing More Personalized

Not sure how to change up your email marketing campaign to be more personalized? Birthdays are great opportunity to mix up your messaging to an email subscriber and give a non-sale oriented, warm and fuzzy to build trust and enthusiasm with your brand and email program.  That doesn’t mean you don’t get to sell and covert as well! Read more

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How To Create a Call To Action

Creating a call to action in your email marketing campaign can be difficult, The most popular call to action seen in almost all the email marketing messages is “Click here!”. That means that a lot of email marketers do believe this is an enough motivating call to action can become the final step to encourage subscribers to undertake some actions. While choosing this call to action they pay attention on the fact that it is clear and brief, but at the same moment is universally understood. Read more

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Before You Begin Your Social Media Strategy, Consider Your Goals

Before you begin your social media strategy, there are some points to consider. As a business owner or marketer responsible for social media, you should never start using social media without clear and measurable business goals. Measurability doesn’t always mean making money, but that’s always a good place to start. Are you hoping to directly increase sales? If not, how can you best measure the value of your social media program against specific business objectives? Read more

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Does A Large Amount of Emails = Spam?

Before sending out a large quantity of marketing emails, check your mail server provider settings. Most email server providers prevent spam by blocking users from sending too many emails, during a short period of time. Read more

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