Email Marketing, Your Website
Email Marketing Lists- To Buy or Not to Buy?
July 28, 2009 by rippleresults · Leave a Comment
For your email marketing campaign to be effective, you need to know and understand the industries for the recipients in your campaign. For this reason alone, it’s important that you have collected the email addresses yourself rather than using affiliate lists or purchasing a list from a third party. You can create an signup or opt-in list on your web page to collect emails and names of those interested in your website and products and services.
A listed collected by you (or processes within your company) allows you to determine the industries of specific recipients in detail. This also means you can group like industries together and send out content related to those industries. You can also analyze the types of messages that best fit a specific group.
