Email Marketing, Your Website

How To Make Your Email Marketing More Personalized

Not sure how to change up your email marketing campaign to be more personalized? Birthdays are great opportunity to mix up your messaging to an email subscriber and give a non-sale oriented, warm and fuzzy to build trust and enthusiasm with your brand and email program.  That doesn’t mean you don’t get to sell and covert as well!

First off, your going to have to know each birthday. The best practice here is to capture that data at the opt-in. At the opt-in screen be sure to ask for the birthday in addition to name and email.  You can always get the birthday information later, but that would be more time consuming than adding it to the initial email capture so you can automate the email trigger from day one. Making this a required field is also a good idea if you are serious about birthday emails. Your opt-in list will appreciate the personal touch from your email marketing!