Search Engine Optimization, Your Website

Keywords Are Key in Local Searches

A very simple and easy SEO technique is the use and placement of keywords. Using specific keywords is powerful in the title of each page in order to be found in organic searches. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

Also, focus on search phrases, not single keywords, and put your location in your text (“our Columbus store” not “our store”) to help you get found in local searches. A few tweaks here and there can make a huge difference for optimizing your website or blog.