Search Engine Optimization, Your Website

Ten Ways to Find New Content for Your Website

Maintaining your site with new content is an important strategy for not only search engine optimization but also for keeping your customers interested.  One benefit is that Google rewards websites that update regularly by boosting their placement in search results.  Your customers will also feel confident in your company if they are seeing consistent new information.  Here are ten ideas for ways to add new content to your website.

1 - Company News
Keep your customers updated on what is going on within the company.  For example, let them know if you’ve hired a new CEO, moved to a new office location, or even post a video from a recent event.

2 - Helpful How-To Articles
Say for example you own a fertilizer company.  Add an article or video explaining to customers exactly how to use your fertilizer to make their gardens amazing.  This will not only add content but will show prospects how they can benefit from your company.

3 - Interviews
Set up an interview with someone within the company, a well-known person in the industry, or even a willing client. Make sure and prepare questions ahead of time, and you can add it to your website in Word format or as an audio clip.

4 - Forums
Forums can be a way to create new content and also spur some excitement and interaction with customers viewing your website.  Think of a question relating to your business, or even check out forums on other websites to see what kind of questions attract the most discussion.

5 - User Comments
Try setting up some of your articles in a blog format so that your customers can respond and share their views.  This can help boost you search engine optimization as well.

6 - Graphs and Tables
People generally respond well to visuals.  Back to the fertilizer example, you could have a chart showing growth improvement of plants over a yearlong period.

7 - Employees Page
Try setting up some sort of employee of the month contest and then posting the winner and their bio on your webpage.  This is a great way to create some friendly competition within your company and also give your customers one more familiar face within your company.

8 - Featured Products/Services
This creates new content and also draws some extra attention to your products and services.

9 - FAQ Page
Try making a frequently asked questions page, and make sure you regularly update it so that it actually reflects the most popular questions.

10 - Client Testimonials
Encourage your clients to send in testimonials if they have benefited from your business.  This can make your future clients more confident that they will be satisfied as well.

All of these ideas will hopefully make your customers more confident in your business.  If you are consistently updating your website, not only will customers find it a valuable resource but they will also continue to check back for updates.